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How to Make Your Site More Customer FriendlyA user-friendly website can increase conversions, such as newsletter signups, service quotes, or product sales. However, the process of making a website more usable is non-intuitive. It often involves fully understands what a consumer sees.
wilsonweb.com | 15-May-2012 00:22
3 Must-Test Areas for Lead-Generation Websites
Lead generation sites are different than ecommerce sites. They usually sell services rather than products. The services are typically “considered purchases,” involving more research than most consumer products. And the buying-shopping-consideration cycle of a prospect is often far longer than typical ecommerce products.
wilsonweb.com | 15-May-2012 00:22
Getting Your Fair (Impression) Share on Google
If you've been running a pay-per-click advertising campaign for a while, you have probably achieved a level of performance that is providing a profitable return on ad spend — "ROAS." The next step to getting the most from PPC advertising is maximizing the percentage of time in which your ads are showing for relevant, converting search queries.
wilsonweb.com | 15-May-2012 00:22
4 Triggered Emails for Business Websites
Triggered emails are a powerful tool to get and retain consumer interest. In this article, email professional Carolyn Nye explains the use and strategy of triggered emails.
wilsonweb.com | 08-May-2012 12:28
How to Generate Phone Calls from Pay-per-click Ads
In this interview, Joseph Kerschbaum, a search-engine-marketing expert, explains how phone ads work, those Google AdWords' ads that display phone numbers and allow customers to click to call.
wilsonweb.com | 08-May-2012 00:22
Why Goal Setting Is Essential for PPC Success - with Melissa Mackey (2:55)
Often you'll have three or four things you want an ad to accomplish in a pay-per-click advertising campaign. But to ensure your Google AdWords' campaign is successful, you need to be clear about what your goal is. In this brief video, PPC expert Melissa Mackey explains why goal setting so important.
wilsonweb.com | 01-May-2012 00:18
The Best $39 You Could Spend to Improve Conversion
In this article, skilled copywriter Jeff Sexton explains how to get user feedback so you can optimize your website — all for a very low cost. He explains how to employ UserTesting.com to move your online marketing forward.
wilsonweb.com | 01-May-2012 00:18
Dr. Ralph Wilson Announces Sale of Web Marketing Today
Dr. Ralph F. Wilson, creator and long-time editor of industry-leading e-zine Web Marketing Today, today announced the sale of this historic website and newsletter, effective May 1, 2012, to e-commerce publishers Kerry and Joy Murdock of Practical eCommerce.
wilsonweb.com | 23-Apr-2012 12:22
Recent Internet Marketing Articles for 24 Apr 2012, Annotated Links
Here are some articles that will help you this week.
wilsonweb.com | 22-Apr-2012 12:25
Keyword Research to Help You Develop Content - with Ron Jones (4:36)
In this video interview, Internet marketing pioneer Ron Jones explains how keyword research provides the basis for discovering and developing customer-relevant topics around which to build blogs, videos, social content, and articles for your business.
wilsonweb.com | 22-Apr-2012 00:23
Mobile Marketing Tips for Small Business. Part 1
Need to get started with marketing to mobile phone users? In this article Lorrie Thomas Ross explains some first steps to deciding on a basic strategy that suits your business and your industry.
wilsonweb.com | 22-Apr-2012 00:23
Recent Internet Marketing Articles for 17 Apr 2012, Annotated Links
Here are some articles that will help you this week.
wilsonweb.com | 17-Apr-2012 00:25
What SEO Ranking Signals Are Important Now - with Mike Grehan (5:36)
In this video interview, SEO pioneer Mike Grehan reviews how keyword placement, then links, and now social signals have affected rankings on the search engines -- and what you should be doing now to boost your rankings.
wilsonweb.com | 17-Apr-2012 00:25
5 Link Building Dos and Don'ts
In this article, SEO expert Dev Basu helps you assess the new landscape of keeping search rankings without getting penalized. He offers 5 areas of good linking practices and contrasts them with 5 kinds of practices that will get your site penalized and lower your rankings.
wilsonweb.com | 17-Apr-2012 00:25
How to Offer Free Shipping without Going Broke
In this comprehensive article, e-commerce expert Steve Bulger helps you figure out how you might be able to offer free or discounted shipping, so you can remain competitive in today's online retail marketplace.
wilsonweb.com | 10-Apr-2012 00:16
How to Write Great PPC Ads - with Melissa Mackey (4:13)
In this video interview, PPC expert Melissa Mackey explains four things you can do to write PPC ads that stand out from the page and attract the buyers you want to come to your site. These tips can make you lots of sales!
wilsonweb.com | 10-Apr-2012 00:16
Recent Internet Marketing Articles for 10 Apr 2012, Annotated Links
Here are some articles that will help you this week.
wilsonweb.com | 10-Apr-2012 00:16
Recent Internet Marketing Articles for 3 Apr 2012, Annotated Links
Here are some articles that will help you this week.
wilsonweb.com | 03-Apr-2012 00:21
Optimizing the Shopping Cart and Checkout Process - with Keith Hagen (6:56)
In this video interview, web optimization expert Keith Hagen offers several suggestions on how to tweak your shopping cart and checkout process in order to increase completed sales.
wilsonweb.com | 03-Apr-2012 00:21
PPC Basics: Part 8. Evaluating Data
In this article, paid search expert Melissa Mackey defines reviews all the major metrics that are important to track your PPC campaign on Google AdWords or Bing adCenter, so you can get optimal results.
wilsonweb.com | 03-Apr-2012 00:21
Tips on Targeting Other Countries with Google AdWords
In this brief article, International search marketer Anne Kennedy offers four tips on how to target your Google AdWords PPC ads to be seen in specific countries around the world.
wilsonweb.com | 27-Mar-2012 00:17
Fixing Frequently Overlooked PPC Campaign Settings - with Melissa Mackey (6:30)
Novices often make mistakes setting up their PPC campaigns on Google AdWords. In this video interview, paid search expert Melissa Mackey pinpoints the most common mistakes that can cost you money and success -- and explains how to fix them.
wilsonweb.com | 27-Mar-2012 00:17
Recent Internet Marketing Articles for 27 Mar 2012, Annotated Links
Here are some articles that will help you this week.
wilsonweb.com | 27-Mar-2012 00:17
Guidelines for Posting on Your Company's Facebook Wall - with Tami Dalley (3:00)
In this video interview, social media expert Tami Dalley offers three tips for how to get the most visitor engagement from your posts on your company's Facebook "wall."
wilsonweb.com | 20-Mar-2012 12:28
Recent Internet Marketing Articles for 20 Mar 2012, Annotated Links
Here are some articles that will help you this week.
wilsonweb.com | 20-Mar-2012 00:25
Your Customer's Memory -- and Website Design
In this article user experience and conversion expert Todd Follansbee explains how research about how your brand recognizes and recalls should dictate how you design your website. Offers some very helpful tips.
wilsonweb.com | 20-Mar-2012 00:25
Guidelines for Posting on Your Company's Facebook Wall - with Tami Dailey (3:01)
In this video interview, social media expert Tami Dailey offers three tips for how to get the most visitor engagement from your posts on your company's Facebook "wall."
wilsonweb.com | 19-Mar-2012 12:15
How to Clone an AdWords Campaign to Target Mobile Users
In this article, paid search expert Christine Churchill explains how to split a Google AdWords campaign into two, one targeting mobile devices and the other targeting desktop computers. The result, she says, can be increase sales.
wilsonweb.com | 13-Mar-2012 00:27
Tools to Write Better Copy: a look at InboundWriter - with Bryan Eisenberg (7:11)
In this video interview, conversion expert Bryan Eisenberg explains how tools like InboundWriter that provide real-time data on keywords your customers are using, will help you write copy that ranks higher, gets a better Quality Score, and is more productive.
wilsonweb.com | 13-Mar-2012 00:27
Recent Internet Marketing Articles for 13 Mar 2012, Annotated Links
Here are some articles that will help you this week.
wilsonweb.com | 13-Mar-2012 00:27
Recent Internet Marketing Articles for 6 Mar 2012, Annotated Links
Here are some articles that will help you this week.
wilsonweb.com | 06-Mar-2012 12:24
Professional Social Media Optimizations for Small Business
In this article, social media expert Lorrie Thomas Ross offers a number of clever ways to optimize your company's existing social media presence on Facebook, Google+, Twitter, YouTube, and LinkedIn.
wilsonweb.com | 06-Mar-2012 12:24
What Steve Jobs Teaches Us about Marketing - with Bryan Eisenberg (6:28)
In this video interview conversion expert Bryan Eisenberg analyzes what online merchants can learn about marketing from the late Steve Jobs (1955-2011), who was a genius at maximizing the customer experience. Eisenberg outlines three key learnings.
wilsonweb.com | 06-Mar-2012 00:16
Recent Internet Marketing Articles for 28 Feb, 2012, Annotated Links
Here are some articles that will help you this week.
wilsonweb.com | 28-Feb-2012 00:21
Selling Products on Facebook - with Krista Neher (4:28)
In this video interview, social media expert Krista Neher explains why merchants are setting up stores on Facebook; people just like to do business in that environment -- and the huge audience. She explains how to select products that work well on Facebook.
wilsonweb.com | 28-Feb-2012 00:21
Sales Tip: Understand What Your Customers Hope to Buy
How can you sell higher-end products and services online? Expert copywriter Jeff Sexton explains how in this article. The secret is to understand the real your customers want to purchase. Once you've determined this, Sexton explains how you can write sales copy that appeals to your customers' true motivations.
wilsonweb.com | 28-Feb-2012 00:21
Recent Internet Marketing Articles for 21 Feb, 2012, Annotated Links
Here are some articles that will help you this week.
wilsonweb.com | 21-Feb-2012 00:18
The Pros and Cons of Advertising on the Google AdWords Display Network - with Joseph Kerschbaum (6:23)
In this video interview, PPC expert Joseph Kerschbaum explains the difference between ads on Google search results and ads on third party sites, Google's Display Network. He offers several tips that will keep you from getting in trouble and that can increase your volume of conversions significantly.
wilsonweb.com | 21-Feb-2012 00:18
The Pros and Cons of Drop Shipping
In this article, ecommerce expert Rob Snell explains the advantages of drop shipping for the online merchant, such as saving upfront costs of inventory. But you need to balance this, says Snell, by the problems that drop shipping can bring. He concludes with examples of situations where fulfillment via drop shipping is especially appropriate.
wilsonweb.com | 21-Feb-2012 00:18
Recent Internet Marketing Articles for 14 Feb, 2012, Annotated Links
Here are some articles that will help you this week.
wilsonweb.com | 14-Feb-2012 00:28
Why Google+ Is Important to Your Small Business - with Krista Neher (5:44)
In this video interview, social media expert Krista Neher gives a basic overview of having a small business presence on Google+. The expectation, of course, is that a presence there will translate into an advantage in search engine rankings. Neher explains how to get started.
wilsonweb.com | 14-Feb-2012 00:28
How to Optimize Your Site for Google in Foreign Countries
You may know how to do search optimization (SEO) on sites in your own country, but what about when you expand overseas? Global marketing expert Anne Kennedy offers 4 tips to tweak what you know about SEO to your foreign language sites and subdomains.
wilsonweb.com | 14-Feb-2012 00:28
Recent Internet Marketing Articles for 7 Feb, 2012, Annotated Links
Here are several articles that will add to your Internet marketing knowledge.
wilsonweb.com | 07-Feb-2012 00:29
Convenient Return Policies Increase Sales
If you're selling products online, you're likely to sell more if you have a customer-friendly return policy. In this article, conversion expert Todd Follansbee looks at studies of consumer behavior and offers 16 tips to improve your return policy -- and its visibility on your site.
wilsonweb.com | 07-Feb-2012 00:29
How to Write the Very Best PPC Ad - with Joseph Kerschbaum (5:32)
In this video interview, paid search expert Joseph Kerschbaum offers several tips that will help you write an effective PPC text ad. He explains how to write a relevant ad and then how to test 2 or 3 variations to get the most effective ad that will raise your Quality Score, increase click-throughs, and reduce the cost per click.
wilsonweb.com | 06-Feb-2012 12:16
Recent Internet Marketing Articles for 31 Jan, 2012, Annotated Links
This week we see a number of articles on Google's new "Search Plus Your World," which promises to change search significantly as Google+ cranks up.
wilsonweb.com | 31-Jan-2012 12:16