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Four Yahoo board members departing, including Chairman Roy BostockThe chairman of Yahoo's board, Roy Bostock, will not return to the board in the next round of elections along with three other board members for the Sunnyvale Internet company, Yahoo announced Tuesday.
topix.net | 08-Feb-2012 00:03
Acxiom to hire 300 to 400 workers
The head of a Little Rock-based technology and marketing services company says officials want to hire between 300 and 400 people as the company expands into digital media.
topix.net | 07-Feb-2012 19:58
Advertisers Encourage Viewers To Scan QR Codes
There's a new way Orlando companies are trying to get people's attention, and it was seen during Sunday's Super Bowl.
topix.net | 07-Feb-2012 15:44
Video: YouTube's Reider Sees Online Video Ad `Momentum'
Suzie Reider, head of advertising sales for Google Inc.'s YouTube, talks about viewer and marketer interest in online advertising for the Super Bowl and the outlook for online video ads.
topix.net | 07-Feb-2012 11:24
Chinese Ad Money Moving Quickly From Print To Web
Marketers in China are fast moving advertising spend from offline to internet, one of the country's largest online operators, Sohu , said, as it reported record quarterly revenue to its Nasdaq investors.
topix.net | 07-Feb-2012 07:14
Perrigo Co.'s Jandernoa, Whirlpool's Fettig to be among speakers at Michigan CEO Summit
Perrigo Co. board member Michael Jandernoa will be one of more than a dozen executives to speak during the upcoming Michigan CEO Summit in Detroit.
topix.net | 07-Feb-2012 03:10
Android nabbing more than half of new smartphone buyers
Apple was named the best-selling U.S. handset brand during the fourth quarter, according to a new report from the NPD Group.
topix.net | 06-Feb-2012 23:00
TapIt! Releases Proprietary Mobile Advertising Platform
Global mobile advertising company, TapIt!, releases proprietary RTB enabled mobile advertising platform for agency advertisers and mobile application developers.
topix.net | 06-Feb-2012 22:00
Overnight TV rating for Super Bowl just shy of mark
NEW YORK - The overnight rating for the New York Giants' Super Bowl win over New England was less than 1 percent shy of the record tied last year.
topix.net | 06-Feb-2012 18:56
The DRTV Centre Reveals Everything Advertisers Need To Know To Succeed With DRTV Advertising
The DRTV Centre explains that DRTV has shown huge growth internationally - because it can be highly effective.
topix.net | 06-Feb-2012 14:46
Spotbowl, The Best Superbowl Ads
If you're not watching the Superbowl for the football, chances are you watched it for the ads.
topix.net | 06-Feb-2012 10:31
Advertising agency's guiding principle is for a thriving staff
IN this week's SME Focus a successful branding specialist who got started in advertising by chance reflects on the importance of people to a service businesses.
topix.net | 06-Feb-2012 06:22
Dressing the base: men's underwear draws extra attention
NEW YORK: Some things are fashion, and some are necessity. Where do men's undergarments fall? Increasingly, right in the middle.There's a guaranteed market that needs to replenish supplies no matter what the economy is doing.
topix.net | 06-Feb-2012 03:12
Ford asks GM to pull Super Bowl ad
Ford is demanding that rival General Motors pull a Super Bowl commercial that implies the Chevrolet Silverado pickup is more dependable than the Ford F-Series. In the ad, a driver in a Silverado navigates a post-apocalyptic scene.
topix.net | 05-Feb-2012 23:13
Down the tech tools and just talk it over
FROM all indications, the broad Internet community continues to broaden apace. Now the Domestic Trade, Cooperatives and Consu merism Ministry is getting into the act with a special committee to produce guidelines for vetting online advertising.
topix.net | 05-Feb-2012 19:08
Lisa Vanderpump's Real Housewives Spin-off Show Not Picked Up By Bravo
Bravo's The Real Housewives series have become a huge hit and the women on the show have used this series as a platform to launch books, clothing lines and music.
topix.net | 05-Feb-2012 14:58
Work on new Walgreen's to begin by March 1
A construction permit has been issued for the Blackstone Group so work can begin on a new Walgreen's at 1723 Broadway.
topix.net | 05-Feb-2012 10:59
Recently released market study: What Consumers Want: Life and Pensions in Brazil 2011
Essential product and provider features. Barriers to adoption of these products.
topix.net | 05-Feb-2012 06:49
Facebook IPO Means Nonprofits Have to Get Serious About Social Media Advertising
The web is awash with posts about Facebook and its initial public offering . There are dozens of reports relating it to the other social media giants Yahoo and Google, and in particular, much is being said about the future of online advertising.
topix.net | 05-Feb-2012 02:39
Walmart to start sharing its sales data
Walmart is finally opening the kimono. After decades of zealously guarding its sales data as top secret, the world's biggest retailer has begun to make it available - most recently in a deal yesterday with NPD Group, a market-research firm based in Port Washington, LI.
topix.net | 04-Feb-2012 22:30
Mini marketing drive catches a chill
WHEN Mini bosses decided to sponsor a weather system, they thought it would be a good way of boosting the car brand.
topix.net | 04-Feb-2012 18:25
Super Bowl will be a big second screen moment
Note: Make sure you're following @lostremote for our live-tweets during the Super Bowl for the best social media moments during the game.
topix.net | 04-Feb-2012 14:11
Olean call center alters layoff plans
Data Listing Services LLC, doing business as The Connection, filed an update with the state Department of Labor regarding 32 jobs that were previously slated for termination.
topix.net | 04-Feb-2012 09:56
Hyundai struggles to raise production
Hyundai Motor America is squeezing as much production as possible out of its facilities in the United States, but it will not be enough to meet demand, CEO John Krafcik told dealers at a J.D. Power and Associates conference in Las Vegas on Friday.
topix.net | 04-Feb-2012 05:32
TreeHouse Interactive to Offer Exclusive Marketing Automation...
TreeHouse Interactivea , the technology leader in on-demand marketing automation and partner relationship management solutions, today announced it will offer an exclusive Marketing Automation Readiness Lab at the Online Marketing Summit 2012, February 6-9 at the Hilton San Diego Bayfront in San Diego.
topix.net | 04-Feb-2012 01:12
Men's underwear getting a little extra attention
There's a guaranteed market that needs to replenish supplies no matter what the economy is doing.
topix.net | 03-Feb-2012 21:02
US per capita spending on probiotic supplements expected to nearly double by 2016
Per capita spending on probiotic supplements is forecast to almost double over the next five years in the US, according to market researcher Euromonitor International.
topix.net | 03-Feb-2012 20:03
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topix.net | 03-Feb-2012 15:58
Blackstone Said to Study Brocade Buyout as Deal Interest Fades
Blackstone Group LP, the world's largest private-equity firm, is studying a leveraged buyout of Brocade Communications Systems Inc., said a person with knowledge of the situation.
topix.net | 03-Feb-2012 11:48
Littlewoods calls A 9m advertising review
Littlewoods.com, the online retailer responsible for producing last year's most controversial Christmas TV campaign, is again on the hunt for an advertising agency to handle its A 9 million business.
topix.net | 03-Feb-2012 07:39
Cold front ad for Mini backfires
An advertising agency for BMW has paid to name a cold weather front sweeping Europe "Cooper" in Germany, after the carmaker's Mini Cooper.
topix.net | 03-Feb-2012 03:29
Why do buyers avoid Prius, electric cars? It's styling and price
The survey claims that buyers avoid the 2012 Toyota Prius because of the exterior styling.
topix.net | 02-Feb-2012 23:15
The Marketing Coach: Jump-start your online advertising
Most businesses know they need to advertise on the Internet. Yet a common question is, "How do I know what works?" Online marketing should not be treated differently than any other marketing effort.
topix.net | 02-Feb-2012 19:10
Spartoo Moves Online Advertising Campaigns Onto Marin Software Platform
Having previously developed tools in-house and benchmarked other online advertising platforms, Spartoo has chosen to work exclusively with Marin Software across all territories.
topix.net | 02-Feb-2012 14:55
On Native Ground'Doubt Industry' Muddies the Climate Change Debate
There were many reasons why the United Nations climate conference in Copenhagen ended without a binding agreement to limit greenhouse gas emissions.
topix.net | 02-Feb-2012 10:46
Meet Nate Naylor, Scarlett Johansson's new guy
After a few turns inside the Hollywood dating pool, Scarlett Johansson has decided to hook up with a civilian - Nate Naylor.
topix.net | 02-Feb-2012 06:36
New book covers history of Lebanese advertising
A file photo of the 2011-13 board members of the International Advertising Association Lebanon Chapter.
topix.net | 02-Feb-2012 02:37
Facebook files for $5 billion IPO
Facebook today filed to go public in a bid to raise $5 billion with a mammoth stock offering .
topix.net | 02-Feb-2012 01:32
Canpages lays off hundreds of employees
There are widespread layoffs at Canpages, the Burnaby-based phonebook and internet advertising company that was bought by Yellow Media just two years ago for $225 million dollars.
topix.net | 01-Feb-2012 22:27
UK agency tells TripAdvisor not to claim all reviews are by independent, reliable travellers
The homepage of the TripAdvisor UK website is shown on Wednesday Feb. 1, 2011. The U.K.'s advertising regulator has told the TripAdvisor website to stop claiming that all the reviews on its British site were written by independent travellers.
topix.net | 01-Feb-2012 20:22
Forrester Research Recognizes Gold Lasso as an Enterprise Focused Boutique Email Marketing Vendor
The report evaluated 74 vendors based on several criteria including size, market focus and customer feedback.
topix.net | 01-Feb-2012 19:17
Super Bowl advertisers go after "second screens"
This scene from an advertisement provided by the Coca-Cola Co. and Wieden + Kennedy, shows the polar bear tumbling through the air trying to catch his bottle of Coca-Cola before it falls to the ground.
topix.net | 01-Feb-2012 15:03
Josh James' Domo Tech. Inc. raises $20 million from IVP
Domo Technologies Inc., the newest venture from Omniture Inc. co-founder Josh James, raised $20 million from Institutional Venture Partners to help it expand its business intelligence company.
topix.net | 01-Feb-2012 11:53
GSO, D.E. Shaw, JPMorgan disclose Kodak stakes
Wall Street closed its best month since October on a flat note on Tuesday as weaker-than-expected economic reports surprised investors after a stream of positive data in recent months.
topix.net | 01-Feb-2012 07:33
Fairfax power play
The mining magnate Gina Rinehart was last night trying to snare a cornerstone stake in Fairfax Media, the newspaper, digital and radio group, as she seeks to increase her influence over the media landscape.
topix.net | 01-Feb-2012 06:33
Tapping into mobile advertising industry - Tapjoy jumps into poised position
Tapjoy's Mobile Value Exchange TM is at scale with 70 million Monthly Active Users and gives advertisers more precise targeting, volume control and cost-effectiveness The mobile advertising and publishing platform Tapjoy , Inc.
topix.net | 01-Feb-2012 02:24